Cutting edge, ethical search engine optimisation is the way that successful
companies significantly enhance their Return on Investment (ROI) in their online
businesses. Search Engine Optimisation specialists work to allow your site to
be recognised by the major search engines such as Google, Yahoo and MSN so that
your company comes up in their results to enable your potential customers click
on your site. In simple terms, Search Engine Optimisation can increase visitors
and traffic to your website by up to 1000% +
Search Engine Optimisation is the blending of a variety of skills and services together with state the art set of SEO Tools
which, when merged, provide all of the required ‘ingredients’ for
a website to rank high on the major search engines for a company’s chosen
search term or terms.
These core skills and services and SEO Tools include:
· Thorough website analysis of your website - HTML code, site architecture,
etc.
· Organic Search Engine Optimisation of your website - including rebuilding
/ major work for on-page factors and structure.
· Sophisticated & intense keyword analysis & research.
· Competitor research – their online marketing activities Competitor
research and market research.
· Manual search engine / directory submission.
· Link popularity and link-building.
· Pay per click campaigns.
· Search Engine Marketing.
· Ongoing SEO maintenance, management, reporting and link building
· Branding
Beluga has created and managed organic search engine optimisation ( SEO ) and
Search Engine Marketing ( SEM ) campaigns for a wide range of clients from a
vast number of industries. The above organic search engine optimisation &
search engine marketing strategies combine with our proven and comprehensive
Beluga marketing methodology to achieve high rankings on the top 3 search engines
of Google, Yahoo!, MSN in addition to all the other major search engines and
directories.
Organic Search Engine Optimisation ( SEO )
Organic SEO is a blending of on-page and off-page factors. It is the adding
to and the major work on your website, plus link building and holistic strategies
etc. to enable the search engines to ‘see’ you – so that you
appear in the search engine results for your particular keyword terms. There
are SEO firms out there that they say they guarantee results, timing, etc.!
Word of advice! Caution!!! We can all guarantee ranking keywords, but what is
the point if those keywords are not the ones people are searching for?! We can
optimise your website for particular keywords and also use other techniques
to allow internet users who are looking for your product / service to find you.
It is called “focused, targeted traffic” that will potentially turn
into increased revenue.
Why do I need SEO?
Many websites have difficulty in getting ranked in the algorithmic search results
(this is the way that search engines locate appropriate results for internet
users), they have little traffic coming from the largest search engines or are
unable to convert clicks to sales once they arrive at your site. SEO helps fix
all of these problems. Our consulting team thoroughly examines and analyses
your site, then we make suggestions to make your site more search engine friendly
to help drive more high quality traffic.
How Much Will My SEO Campaign Cost?
Each website requires a different level of work in all the aforementioned areas.
No two search engine optimisation projects are the same as many factors influence
the amount and type of work that is required both on-site and off-site. Please
see website optimisation for full details. We have several services and after
a careful assessment, analysis and in-depth discussion, we will be able to recommend
the most suitable service(s) and the fees that are applicable to that.
Here is a brief description of each service:
SEO Consulting Services - If you have internal SEO staff but need external
expertise, we can help. In such situations, we provide "retainer-style"
consulting services to ensure your staff is implementing best practices.
SEO University - If you are responsible for SEO at your company,
you need to be trained on SEO best practices. We train everyone including web
designers, ad agencies and even other SEO firms. In short, we will show you
our process and methodology to SEO, and along the way, show you how to employ
the best tools and technology(ies). SEO Design Evaluation - If you are building a new site or redesigning
an existing site, we can provide a design evaluation service to ensure that
it is built with best practices from an SEO perspective. We can work with your
internal staff or external staff and make sure that you do not have to redesign
it for SEO after it launches. As part of most SEO Design Evaluation projects,
we perform the following tasks:
· Evaluation Briefs - Usually one at the design stage, one at the development
stage and one at the launch stage
· Search Engine Ranking Monitoring
· SEO Training Services
· Project Communication
SEO Site Analysis - If you have a problem getting a site well
ranked in the search engines but do not know why, we can help. With a Site Analysis,
we can perform an in depth critique of the site to identify where the site needs
to be improved. The main deliverable of this service is a highly detailed custom
report on how to improve the site to achieve your ranking goals. In most instances,
this service is most appropriate for large scale sites that have an internal
SEO staff. As part of most SEO Consulting projects, we perform the following
tasks:
· Discovery Interview
· Site Review
· Analysis Report
· Search Engine Traffic Monitoring
· Consulting Services
SEO – 90 Program - Designed for small businesses and
others, this 90-day program combines consulting, sample page edits, and more.
Many people refer to this service as a "teach a man to suck eggs"
service as it enables them to quickly learn and apply SEO techniques to their
web site. As part of most SEO-90 Program projects, we perform the following
tasks:
· Discovery Interview
· Site Review
· Assessment Brief
· Search Engine Ranking Monitoring
· Research, Analysis and Page Editing
· Consultative Services
Full SEO - Most of our clients commission us to perform SEO
on their site. As part of most SEO projects, we perform the following tasks:
· Discovery Interview
· Site Review
· Initial Assessment Brief
· Keyword Research and Analysis
· Search Engine Submission
· Search Engine Ranking Monitoring
· Competition Ranking Reports
· Training Services
· Project Communications and Status
Keyword Research
Keyword research is the first stage in any website optimisation or organic search
engine optimisation campaign.
It is of paramount importance to the success of your website in attracting new
customers so that it achieves top rankings, not just for the most popular keywords
but also the most relevant search terms for your business.
If your website offers a product or service that the internet user is specifically
looking for then you will have a much higher conversion rate and increased ROI.
Our keyword research covers Google, Yahoo and MSN; Adwords and Overture.
The amount of keyword research varies from one site to the next as you might
have only one product or service or you may have hundreds of areas to be researched.
Invariably, there are hundreds, sometimes thousands of search terms relevant
to a website and the products and/or services that it offers. Keyword research,
with discussions with our client, narrows the list down to the most popular
and the most relevant search terms to the website content to ensure the maximum
amount of sales and, consequently, ROI.
Links and Link Building
Link building – linking your site to other, quality sites - is a major
component in the success of the search engine optimisation of your website.
Inbound Links
Links coming into your website play a significant part in your ranking with
several search engines. Links represent a measure of the worth of your web page(s)
to the internet community at large. Some search engines may measure the number
of links pointing to your page in ranking, whilst Google attempts to create
an exact score based upon the popularity of the pages that link to your page.
This score is known as Page Rank…
"PageRank relies on the uniquely democratic nature of the web by using
its vast link structure as an indicator of an individual page's value. In essence,
Google interprets a link from page A to page B as a vote, by page A, for page
B. But, Google looks at more than the sheer volume of votes, or links a page
receives; it also analyzes the page that casts the vote. Votes cast by pages
that are themselves "important" weigh more heavily and help to make
other pages "important." From www.google.com/technology/
Another factor with inbound links to consider is the anchor text. The words
within the links to a page can help search engines to rank pages. Pages have
appeared in search engine results even if that word appears nowhere on a page,
just due to it being in the incoming anchor text High quality link building is not only essential in achieving
the initial top search engine rankings, it affects the long term reputation
and, consequently, success of your website.
Outbound Links
Your outbound links (links from your site to other websites) can have SEO impact.
Sites that don't link may be viewed as Page Rank ‘hoarding’, a practice
not viewed positively by the search engines. Also, having links to authority
sites in your topic area is reportedly a positive Organic Search Engine Optimisation
factor with Google.
Just one outbound link from your website to a ‘sandboxed’ site (one
that has been penalised by the search engines) can be enough to get your own
website ‘ignored’ in the same way. These are not as easy to spot
as you might think: you might link to another legitimate company which has accidently
tripped a Spam filter and may not even be aware that their site is being penalised.
A handful of good quality links can be the making of a website
Although, (in addition to website optimisation), a few good inbound links can
be enough to get a website top search engine rankings, good quality links are
hard to come by.
It is easy to get low quality links. However, these have little or no value
at all. Finding and agreeing high quality links and link exchanges is a very
time consuming process but worth the time spent. Remember: one high quality
link is better than 20 low quality links.
Link Building Services
Our link building services are mainly offered to our website optimisation clients
only. However, if your website is already well-optimised, we would be pleased
to quote for your link building campaign.
Search Engine Marketing
The term Search Engine Marketing (SEM) covers a number of areas;-
· Website Design
· Search Engine Optimisation
· Pay per click (PPC) Advertising
· Paid-for & Free Website Listings
· Paid-for & Free Directory Listings
· Banner Advertising
· Email Marketing
· Press Releases
· Industry Articles
· Quality Link and Link Partner Building
· Statistical Tracking
· Click Conversion Analysis
· ROI Analysis
Pay Per Click (PPC) Advertising
We offer pay per click advertising to web design and search engine optimisation
clients in addition to a ‘stand alone’ service. Please call to discuss
your requirements
PPC Set-up and Management Services include:
· Account set-up
· Sophisticated keyword research
· Writing of creative and effective advertising copy
· Bid Management
· Statistical Analysis
· Reporting
Google Optimisation
As the foremost search engine in the UK, it is imperative for your website to
rank on Google. With, reportedly, 63% of the share of UK based searches, Google
Optimisation is essential. Google Search Engine Optimisation – known as
Google SEO - is about improving your website's "organic" ranking for
key search terms on Google. Google is more "off page" driven than
either MSN or Yahoo, the two other major search engines. By "off page",
it means that Google relies on information it collects about a site from sources
other than the target website. The more ‘votes’ you have from other
websites, the better placed you are within the search results.
Google SEO is about 4 major factors:
· Inbound links (IBL’s);
· Page Rank;
· Content (as always, content is king for SEO);
· Anchor Text.
Inbound Links
Google, like all of the other search engines, measure the number and nature
of inbound links (or IBLs) into a site from other websites. Google places a
greater emphasis on these links than the other search engines. More than any
other factor, the number, the quality and the origin of these links is what
determines the ranking of your website in the search engine results pages (SERPs).
Page Rank
Google attempts to create an exact score based upon the popularity of the pages
that link to your page. This score is known as Page Rank. This is calculated
out of 10 and a new website page with no inbound links will be ranked at 0/10
whereas a well-established, authoritative website page will be ranked at 10/10.
Anchor Text
The anchor text within a page is the system web designers use to link headings
/ sections to a place further down the page or further within the website. These
links contain information that Google factors in to its algorithm when deciding
where a website will come within the search results.
Content
The content within the site that links to you is the key. The Google Optimisation
process develops when the site linking to your website has an appropriate title;
well-defined meta-tags; and the content on the page is of a high quality.
We can develop your Google Optimisation through our effective search engine
optimisation methodology that incorporates the aforementioned factors plus takes
into account the latest industry research and findings (such as the phased ‘Jagger’
updates).
SEO Web Design
Web design and SEO Design are different. Anyone can make a pretty website using
Flash, AJAX and a Content Management System. But most designers do not take
SEO into consideration when building a new site and systems such as PHP and
the likes; need a special way of optimizing. They require blueprinted designs,
handcrafted tuning, and a skilled team of engineers. Only then can you rely
on the fact that you have a robust, organically optimized web site that has
been designed to very high standards. The only way to win in the search engines
is to design a site for the purpose of competing. A properly designed website
will succeed with both your customers and the search engines.
Final word from Beluga: Search Engine Optimisation/Marketing is or should be a
one-off investment and you must ensure that you select the right SEO partner.
Failing that would mean that you will not only waste your valuable investment,
but also miss out on the opportunity of ranking high and over and above your
competition early enough! This is your business. Cutting corners in order to
save money, is only going to cost you massively in a long run! Walk away from
people who are offering guarantees and timing for ranking, etc., and appoint
proper professional SEO firm who actually up to the task and get you real results
and potentially and significantly add to your bottom line.
